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It depends on the quality of the message on your website. Simply put, if your website's content (your message) is not convincing enough to drive a sale, then I'd answer no... search engine marketing (SEM) doesn't work and it's a waste of money. However, if you have a well crafted message that entices a site visitor to stay on your website, learn about your products, services and drives a sale... then yes search engine marketing can work for you.
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