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We've had clients ask us if search engine marketing actually works or is it a waste of money. My reply... it depends.

It depends on the quality of the message on your website. Simply put, if your website's content (your message) is not convincing enough to drive a sale, then I'd answer no... search engine marketing (SEM) doesn't work and it's a waste of money. However, if you have a well crafted message that entices a site visitor to stay on your website, learn about your products, services and drives a sale... then yes search engine marketing can work for you.

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