Heather Myers / Marketing Specialist

Media buying involves the development of paid media campaigns to effectively reach a specific target audience with your message. The most effective advertising delivers the right message, to the right person, at the right time. In order to accomplish this, it is essential to analyze the media habits of the target audience. From there a media strategy is developed and a media mix is finalized to deliver the marketing results you desire.

Successful media buying requires a deep understanding of the media landscape, audience behavior, and effective negotiation skills. Here is a breakdown of core deliverables that you can expect from collaborating with our team on your next campaign.

Strategy Development: Determining the best platforms (TV, radio, online, print) and timing based on your target audience’s media usage habits and marketing goals.

Budgeting: Allocating funds to different media channels based on their cost-effectiveness and potential reach.

Negotiation: Working with media outlets to secure the best rates and placements. This often involves negotiating prices, ad formats, and placement details. Execution: Implementing the media plan, which includes scheduling and placing the ads as agreed upon.

Monitoring and Optimization: Tracking the performance of your ads through metrics like reach, impressions, and conversions. We adjust placement and/or messaging as needed to improve results.

Reporting: Analyzing the data, providing insights on how the media plan met the objectives, and making recommendations for future campaigns.

Our knowledge is not limited to a specific medium. We pride ourselves on having a deep understanding of all thing’s media. This allows us to act in our client’s best interests. Our holistic approach to media planning ensures an unbiased approach at all times. The placement options available to you through our media buying services include the following insertable media:

• Digital Media
• Google PPC
• YouTube
• Connected TV
• Geofencing
• Programmatic Display
• Site Retargeting
• Streaming Audio (Pandora | Spotify)
• Targeted Emails
• Paid Social Media Ads

• Traditional Media
• Billboards
• Broadcast Television
• Cable
• Print
• Radio
• Direct Mail